Market development funds (MDF) are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, or distributors, sell its products and create local awareness about the larger brand. Another term for MDF is Co-op funds.
MDF can be structured in different ways, but generally it’s a resource a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs. The fund may be monetary or even knowledge-based.
Marketers use MDF to support a range of initiatives. Planning, partner coordination and timely execution on MDF-backed programs are considered important factors for the success of the initiative.
MDF often requires an organization to create cut sheets, whitepapers, and other campaign materials to market to prospects and customers. Along with the content for the campaign itself, most brands need some kind of documentation to show proof of performance. Tek Agency can supplement your marketing resources in order to provide campaign material as well as assist in the process of applying for MDF and submitting claims. Our skills include:
- Graphic Design
- Blog Writing and Copy
- Video Production and Editing
- Marketing Event Administration
No one likes telemarketing. But your partners value it for the impact it can make on prospects when done well. Tek Agency has a combined 30 years of selling experience. We can take on the telemarketing task so you don’t have to, and create scripts to be submitted with the claim.
Custom Lead Generation Program
If your organization needs innovative ways to reach your market, we have the knowledge to impart fun and interesting methods to engage your potential client base.